Showing posts with label Self-publishing. Show all posts
Showing posts with label Self-publishing. Show all posts

Sunday, 15 July 2012

Amazon. Uncool.

The International Edition of Olives is not available to buy right now thanks to a very annoying screw-up by POD platform Createspace. What's particularly annoying is this has been the case since May - Createspace quietly blocked the book as it has the wrong ISBN number in it. The fact that the ISBN number in the file is the right one makes the move all the more frustrating. Making things worse, parts of my account appear to have been reset, including expanded distribution.

Once I get the problem sorted out, it'll take 4-6 weeks to repopulate all the expanded distribution outlets. If you're desperate in the meantime, Amazon has two copies left in stock here.

*sigh*
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Saturday, 21 April 2012

The BBC and Olives


During the Emirates Airline Festival of Literature I filmed an interview with BBC World's Ben Thompson, intended to be part of a 'package' on self publishing in the Middle East. I'm joined in the piece by various luminaries of the Middle Eastern publishing scene including distribution guru Narain Jashanmal, translator and e-publisher May Habib and author Dania El Kadi, I do an excellent impersonation of a slightly more careworn and dissipated Alistair Campbell.

As you'd expect, I used the opportunity to point out that authors are Doing It For Themselves as publishing houses become ever more risk averse. That's certainly the case for me, saddled with a book that has been thoroughly enjoyed by the hundreds of people who have read it so far and yet which 'traditional' publishing feels is too risky and not a commercial proposition they could invest in.

That book would still just be a load of charged particles on an oxide-coated aluminium platter if I hadn't decided to self publish it. After some 80-odd rejections from agents (and my own agent deciding he couldn't sell it), I am very glad I took the plunge.Olives has given a great deal of enjoyment to many people and every sale, review and Tweet of 'I enjoyed #Olives' adds to my delight and conviction that it was the right decision to take.

Monday, 26 March 2012

Self Publishing Is No Shame


It’s strange to have to report this, but I have to say I have had absolutely no negative reaction to the fact I decided to self publish my book.  I’m four months into the Olives – A Violent Romance project (Olives launched at the TwingeDXB Urban Festival on the 10th December 2011, but wasn’t widely available in bookshops until February) and I have since not had one ‘We’re not taking you seriously, mate, you’re self pubbed’ from anyone.

Not one.

I’ve had a number of reviews now from a variety of ‘mainstream media’ as well as blogs. I've even been invited to attend literary festivals as an author. My review in Read Magazine (it's on page 14) this week actually made reference to the fact Olives is self-published. But it didn’t stop them taking it as a review book.
When an author self-publishes his or her first novel, there’s a sense of apprehension when choosing to read it. If it wasn’t picked up by the publishing houses, it can’t be that good, can it? Happily, though, Dubai-based author Alexander McNabb puts those fears to rest with his first novel, Olives.
The extremely well-written story follows Paul Stokes, an English journalist sent to Jordan to work on a government magazine. Immediately, he’s plunged into trouble, though he’s promised help by his friends at the ministry, including love interest Aisha and her family, and shady British embassy agent Gerald Lynch.
The story twists and turns as both sides vie to influence Stokes, but what really impresses is McNabb’s ability to offer a balanced view on the tensions in Jordan—he really has done his research. This makes Olives an educational read as well as an enthralling and entertaining one.
The review, apart from being very kind (thank you, chaps!) raises an important point. Self published books used to be awful things. I actually bought one of those ‘first generation’ vanity books as part of my research on the third novel in what you might choose to view as ‘The Olives Cycle’, which is about a retired British diplomatist with a Middle Eastern career behind him. What better source for inspiration than the memoirs of real retired British diplomats? The book I bought shall remain nameless for fear of shaming its author, but it’s a dire, dreadful and colourless career that plods through those pages. Which was fantastic for me, because that’s precisely what I wanted. Anyone in their right minds who’s not researching a novel about a British diplomat in the Middle East would quite rightly take this particular book and fling it from Beachy Head. With lead weights attached, I might add. It’s typical of its type, a book that should never have been imprinted on dead trees.

But that was then, this is now.

The fact is today's publishing industry is fighting in an increasingly difficult environment. The march of e-books and online retail have cracked the model the industry is comfortable and the changes are forcing publishers to take decisions based on mainstream appeal with minimal risk. So if you're a TV celebrity publishing a book, you're in. If you don't fit comfortably into 'three for two' supermarket dump bins or your work will require marketing to reach its audience, you're out. Adding insult to injury, this is an extract from one of the 'big six' publishers who declined my agent Robin's cunningly worded invitation to take on 'Beirut', my second serious novel:
"There are lots of elements to it that I like – there’s an austere, almost Le Carre feel which I like and the author can clearly write. The dialogue and plotting stood out for me in particular. I’m afraid though that it is – for my purposes – a bit too low-key; the ‘commercial’ bit of my job title requires me to pick out titles which are going to appeal directly to supermarkets and the mass-market, and I feel that this would be too difficult a sell in that context."
QED, no?

As more authors take control of their back-lists and self publish them and more mid-list authors lose patience with the way they are being treated by publishers and go it alone, we are seeing a remarkable explosion of talent available to us. The sheer choice now open to readers is not only breathtaking, it’s also confusing.

Authors are having to learn new skills in order to stand out in this brave new world of almost limitless choice. But there are also new opportunities – as more books see the light of day, we need more freelance editors and cover designers. People are finding that skills in formatting and page design can actually find a new market – and there’s a new demand for reliable, competent book reviewers, too – because we all need help in sifting through that new wave of choice.

There’s a tremendous opportunity out there based on this movement, an opportunity to let people’s talent find its way into other people’s hands freely and without restriction, for writers to find global audiences without the huge burden of print and distribution and the risk-averse, highly strictured gatekeeper mentality that traditional publishing applies.
Reviewers and the like will take their cue from your approach rather than your origin. Is the pitch well-written? Does it sound plausible and even interesting? If so, they’ll agree to take a look, believe me. They will then, also believe me in this, take their own sweet time getting around to reviewing the book. But gone are the days when self-published books are automatically anathemised.

In fact, most people’s reaction to the fact I self-published Olives has been ‘Good for you’. Not only a pleasant surprise, but yet another reason I believe I was right to take the plunge.

Sunday, 4 March 2012

The Book Marketing Conundrum


I’ve been involved in a long-running debate with a group of writer pals (the shadowy and feared ‘Grey Havens Gang’) about the greatest downside of self publishing for many writers – the fact it entails promoting your own work. Most writers seem to find the whole process of promotion deeply counter-intuitive, but it's increasingly the case that, regardless whether you're conventionally published or self-published, you need to drag yourself out and stand on that street corner.

I had long held out for a publisher to take up my work for two key reasons: validation and scale. A publisher signing you as a writer, so my thinking went, validates you as such. It’s now you can change your profession in your passport to ‘author’. Oh, how wrong I was to prove myself in that one. The other reason, scale, was simple. A publisher would get your onto all those shelves for all those eyeballs to see your cover and pick you up.

These turned into two of the key reasons I decided on self publishing. Firstly, I was signed up by an agent, which meant that someone who knew what they were doing considered me publishable.  This, I realised, was validation enough. Secondly, writer friends who had been signed by publishers were bitter about how little scale was actually on offer from publishers unwilling to invest in books that weren’t sure-fire supermarket sellers.

Seriously. Here’s one of the rejections of Beirut from a top London publisher:

“There are lots of elements to it that I like – there’s an austere, almost Le Carre feel which I like and the author can clearly write. The dialogue and plotting stood out for me in particular. I’m afraid though that it is – for my purposes – a bit too low-key; the ‘commercial’ bit of my job title requires me to pick out titles which are going to appeal directly to supermarkets and the mass-market, and I feel that this would be too difficult a sell in that context.”
And yet if a publisher has a single remaining attraction for authors, it is that the author can ‘get on with writing and let someone worry about the other stuff’, like formatting, editing, printing and, critically, marketing the book. It's at the marketing stage many writers find themselves being told to blog and tweet by publishers - to effectively do the heavy lifting in an online environment. The lack of focus given the 'mid-list' by the sales and marketing teams has left many writers tied to a publisher and cast adrift in the wilderness.

But as more authors turn to self publishing, there is a vast and exponentially increasing legion of writers clamouring for people’s attention. All too often, this consists of little beyond ‘read my book read my book read me book’, which soon becomes very wearying for the victims. It’s got to the point where readers on platforms such as the Kindle Forums and GoodReads are hyper-sensitive to the faintest whiff of self-promotion by authors and slam them accordingly.

So what can a writer do?

Attend my workshop at the Emirates Airline Festival of Literature in Dubai this Friday, of course! There I’ll be sharing tips and tricks for promoting your book and getting people to read it without just screaming repetitive promotional messages all the time. There are still seats, priced at Dhs200, and you can sign up at the handy link below. A warning before you decide to listen to what I've got to say: I'm not Amanda Hocking - the Olives project is still very much in its early days...

How to Get Noticed and Sell Your Book with Alexander McNabb
Self Publishing and Promoting Your Book in a Digital Age
Friday 9 March 17:00-19:00Al Waha, InterContinental Hotel
Tickets are available by clicking on this here handy, rinky-dink link.

(Yes, this whole post was an evilly conceived plug for my #EAFOL workshop. Sorry 'bout that... :)

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Saturday, 3 March 2012

How To Self Publish Your Book In The UAE


Next Friday, I’m giving a two hour workshop on how to self publish your book and then how to roll up your sleeves (or pick up your skirt hem to show a bit of leg) and promote it. The workshop’s taking place as part of the Emirates Airline Festival of Literature taking place in Dubai next week and costs UAE Dhs200 to attend, none of which, tragically, sticks to my hands. However, if you’re serious about publishing your own book, I can pretty much guarantee to save you that money in wasted research, mucking about and spending time waltzing up quite as many blind alleyways as I did as I worked things out.

Self publishing in the UAE is slightly different to anywhere else in the world, in that you can’t really solely rely on the online platforms that have revolutionised publishing elsewhere. You can’t get paid-for content from Amazon or any other major e-book retailer in the region, simply because none of them have ‘switched on’ the Middle East (it’s not a rights issue, I know this because I opened world rights to ‘Olives’ on Amazon and they still won’t sell it to people from the UAE).

So you really have to go the traditional route to serve the home market and print a book, which is something of a mission in itself, from finding printers through to gaining permission to print and getting an ISBN number issued. I have documented much of this journey over at the Fake Plastic Souks blog.

Should you self publish at all? Why not hold out for an agent and a publisher to come knocking down your door and make you rich beyond your wildest dreams? When you wake up and get that whiff of coffee, how can you take matters into your own hands? What are the pluses and minuses of self-publishing? Which e-book platforms to pick? What formatting requirements are there for different e-book types? What about editing? What does self-publishing cost and what, if anything, should you be paying for? What are the pitfalls and highlights? What lessons have I learned the hard way in deciding to self-publish Olives?

Once we’ve gone over all that, it’ll be on to promoting your e-book (and your self-published book). How can you stand out among the many – and exponentially increasing – voices out there in the wilderness? I can't claim to have all the answers to this one, but again I can certainly share some hints and tips from my own well-travelled road!

One thing I can tell you about the workshop. It’s going to be fun!

How to Get Noticed and Sell Your Book with Alexander McNabb
Self Publishing and Promoting Your Book in a Digital Age
Friday 9 March 17:00-19:00Al Waha, InterContinental Hotel
Tickets are available by clicking on this here handy, rinky-dink link.
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Thursday, 1 March 2012

Changes - Three Lessons in Self Publishing


The international editions of Olives have changed. I have made a number of edits to the original book as a result of reader feedback. A few typos did, indeed, make it through the editing process (editor Robb  Grindstaff isn’t to blame, they had all crept in when I had made subsequent revisions. Lesson to be learned here? Don’t send it for editing until you’re quite done with it and don’t tinker with the MS after editing!). Travel writer Matthew Teller contributed a number of critical updates – the Jordan of Olives includes places I haven’t been to in a while which have changed and Matthew kindly updated them for me. And there are a couple of silly errors in place names that crept into the book, too.

None of the changes are ‘life or death’, but they can be made easily and almost instantly to the Kindle edition of the book, as well as to the International print edition (the one you’d buy from Amazon.com or The Book Depository and the versions available for other readers like the Nook and iBook. Depending on the distribution channel, changes can take a few weeks to filter all the way down but the e-editions are updated as of today.

One problem I had made for myself when I originally published Olives was to go at it too fast and 'spin out' the various formats before I was quite done with the text. Different platforms require different file formats, for instance the Kindle edition is HTML, while Smashwords (which supports the Nook and other types of e-reader) requires a PDF file with some very specific formatting requirements in order to comply with Smashwords' 'Meatgrinder' file processing technology. Createspace is, of course, a fully formatted book with slightly different margins than the printed 'booky book' that is the Middle East edition. The Middle East edition being the only edition that can't change dynamically as it has been conventionally printed and distributed.

Having 'spun out' the different files from the core manuscript, I found errors and so edited each of the files - it felt as if it would be less work than re-doing each file format. I was wrong. So lesson two was don't spin out your different files until you are absolutely certain you have the last, most corrected version you can possibly have on your hands.

 I do think it’s interesting that, because of the way Olives has been published, the book is ‘alive’ – it can be changed in a way a traditionally printed and published book could never be. But that doesn't mean errors in the text are any more acceptable than they would have been in a traditional publishing context. And there's lesson three - quality control in self-publishing is, if anything, even more critical than in traditional publishing. Even if you can put it right at any time.



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Tuesday, 21 February 2012

Delaying Beirut



I had originally intended my second serious novel, Beirut, would launch at the Emirates Airline Festival of Literature. I was wrong to even think that was possible.

Back when I decided to self-publish Olives, in September 2011, it all seemed simple enough: put the book up on Amazon and CreateSpace and print a local edition. I’ll gloss over all the details of permissions, ISBN numbers, printing presses, distribution and the like – if you’re interested in how to self publish your book in the UAE, you can always come along to my workshop at the Emirates Airline Festival of Literature on the 9th March.

But suffice it to say, a decision taken with a ready-to-go manuscript in September resulted in a book being widely available in the UAE’s bookshops in January, with reviews only starting to come in Jan/Feb and many reviewers still to give their opinion of Olives at the time I write this.

At the same time, I’m actively promoting the book, with this blog, on Twitter, with bookclubs and various signings, appearances and the like. Olives is taking about an hour out of each day right now – social media is an expensive tool if you count your cash by the second  and it’s pretty much the only tool a writer has in the Internet age. You could argue word of mouth, but that’s really what social media’s about, isn’t it?

So the plan is to work on the final edit of Beirut in April and have it submitted to the UAE’s National Media Council for Permission to Print (which I doubt it’ll get) in May. If it’s knocked back, I’ll print in Beirut, although I have to say Beirut’s chances of getting sold in Beirut are pretty slim, too. If self-publishing Olives has taught me one thing, it is that publishing novels in the Middle East is a thankless task when it comes to ‘sensitivities’ and ‘cultures of respect’.

I reckon Beirut can go to print in June at the earliest. That would mean possibly hitting the shelves in late July/early August for the holiday rush in the UAE. But distribution is a very analogue game and so’s book marketing with ‘traditional media’ reviewers. I’m probably best off getting review copies out then and keeping the book back until September for distribution, aiming at October as a public launch date.

As a self publisher straddling the analogue and digital worlds, something made necessary because Amazon, Apple et al won’t sell e-content to the Middle East, I find myself constrained by analogue, rather than Internet, time.

Which is why Beirut won’t launch at the Emirates Airline Festival of Literature...
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