Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Monday, 14 May 2012

Featured


Olives - a violent romance is the 'top featured' book over at eReader Daily News this week, a promotion which will hopefully be the start to finding a US audience for this most violent of romances!


The smashing news is that I've had to drop the cover price of the book to meet eReader Daily News' criteria, so this week you can buy Olives for your Kindle for just $4.99 by clicking this here handy link:


And as if that weren't enough, I've given the Olives website a bit of a spruce up to include some of the reviews of the book that have appeared in various media, linked here. I've also included a link to Time Out Beirut's interview with me about Olives - and, for your reading pleasure, gladly reproduce it here.

There are more interviews in the pipeline, too. It's lucky I'm no shrinking violet, isn't it? I genuinely feel sorry for writers facing this brave new world of self publishing who don't have an appetite for the promotional side of things, because dragging your weary carcass out there and pushing yourself at people is pretty key to finding even a small readership.

Smashwords' guru in chief Mark Coker has published a guide to e-book marketing which is both sensible and useful - it's linked here if you're interested. One of the many excellent points Mark makes is that you can push as many rocks up as many hills as you like, but at the end of the day the monster of all marketing tools is word of mouth.

That doesn't mean you don't have to do marketing for your book - it's an absolute necessity in my humble. But it does mean that once the ball is rolling, it should (if your book has 'it') gain its own momentum. At what stage that happens is, I can tell you with much personal experience, anyone's guess!!!

Monday, 26 March 2012

Self Publishing Is No Shame


It’s strange to have to report this, but I have to say I have had absolutely no negative reaction to the fact I decided to self publish my book.  I’m four months into the Olives – A Violent Romance project (Olives launched at the TwingeDXB Urban Festival on the 10th December 2011, but wasn’t widely available in bookshops until February) and I have since not had one ‘We’re not taking you seriously, mate, you’re self pubbed’ from anyone.

Not one.

I’ve had a number of reviews now from a variety of ‘mainstream media’ as well as blogs. I've even been invited to attend literary festivals as an author. My review in Read Magazine (it's on page 14) this week actually made reference to the fact Olives is self-published. But it didn’t stop them taking it as a review book.
When an author self-publishes his or her first novel, there’s a sense of apprehension when choosing to read it. If it wasn’t picked up by the publishing houses, it can’t be that good, can it? Happily, though, Dubai-based author Alexander McNabb puts those fears to rest with his first novel, Olives.
The extremely well-written story follows Paul Stokes, an English journalist sent to Jordan to work on a government magazine. Immediately, he’s plunged into trouble, though he’s promised help by his friends at the ministry, including love interest Aisha and her family, and shady British embassy agent Gerald Lynch.
The story twists and turns as both sides vie to influence Stokes, but what really impresses is McNabb’s ability to offer a balanced view on the tensions in Jordan—he really has done his research. This makes Olives an educational read as well as an enthralling and entertaining one.
The review, apart from being very kind (thank you, chaps!) raises an important point. Self published books used to be awful things. I actually bought one of those ‘first generation’ vanity books as part of my research on the third novel in what you might choose to view as ‘The Olives Cycle’, which is about a retired British diplomatist with a Middle Eastern career behind him. What better source for inspiration than the memoirs of real retired British diplomats? The book I bought shall remain nameless for fear of shaming its author, but it’s a dire, dreadful and colourless career that plods through those pages. Which was fantastic for me, because that’s precisely what I wanted. Anyone in their right minds who’s not researching a novel about a British diplomat in the Middle East would quite rightly take this particular book and fling it from Beachy Head. With lead weights attached, I might add. It’s typical of its type, a book that should never have been imprinted on dead trees.

But that was then, this is now.

The fact is today's publishing industry is fighting in an increasingly difficult environment. The march of e-books and online retail have cracked the model the industry is comfortable and the changes are forcing publishers to take decisions based on mainstream appeal with minimal risk. So if you're a TV celebrity publishing a book, you're in. If you don't fit comfortably into 'three for two' supermarket dump bins or your work will require marketing to reach its audience, you're out. Adding insult to injury, this is an extract from one of the 'big six' publishers who declined my agent Robin's cunningly worded invitation to take on 'Beirut', my second serious novel:
"There are lots of elements to it that I like – there’s an austere, almost Le Carre feel which I like and the author can clearly write. The dialogue and plotting stood out for me in particular. I’m afraid though that it is – for my purposes – a bit too low-key; the ‘commercial’ bit of my job title requires me to pick out titles which are going to appeal directly to supermarkets and the mass-market, and I feel that this would be too difficult a sell in that context."
QED, no?

As more authors take control of their back-lists and self publish them and more mid-list authors lose patience with the way they are being treated by publishers and go it alone, we are seeing a remarkable explosion of talent available to us. The sheer choice now open to readers is not only breathtaking, it’s also confusing.

Authors are having to learn new skills in order to stand out in this brave new world of almost limitless choice. But there are also new opportunities – as more books see the light of day, we need more freelance editors and cover designers. People are finding that skills in formatting and page design can actually find a new market – and there’s a new demand for reliable, competent book reviewers, too – because we all need help in sifting through that new wave of choice.

There’s a tremendous opportunity out there based on this movement, an opportunity to let people’s talent find its way into other people’s hands freely and without restriction, for writers to find global audiences without the huge burden of print and distribution and the risk-averse, highly strictured gatekeeper mentality that traditional publishing applies.
Reviewers and the like will take their cue from your approach rather than your origin. Is the pitch well-written? Does it sound plausible and even interesting? If so, they’ll agree to take a look, believe me. They will then, also believe me in this, take their own sweet time getting around to reviewing the book. But gone are the days when self-published books are automatically anathemised.

In fact, most people’s reaction to the fact I self-published Olives has been ‘Good for you’. Not only a pleasant surprise, but yet another reason I believe I was right to take the plunge.

Sunday, 4 March 2012

The Book Marketing Conundrum


I’ve been involved in a long-running debate with a group of writer pals (the shadowy and feared ‘Grey Havens Gang’) about the greatest downside of self publishing for many writers – the fact it entails promoting your own work. Most writers seem to find the whole process of promotion deeply counter-intuitive, but it's increasingly the case that, regardless whether you're conventionally published or self-published, you need to drag yourself out and stand on that street corner.

I had long held out for a publisher to take up my work for two key reasons: validation and scale. A publisher signing you as a writer, so my thinking went, validates you as such. It’s now you can change your profession in your passport to ‘author’. Oh, how wrong I was to prove myself in that one. The other reason, scale, was simple. A publisher would get your onto all those shelves for all those eyeballs to see your cover and pick you up.

These turned into two of the key reasons I decided on self publishing. Firstly, I was signed up by an agent, which meant that someone who knew what they were doing considered me publishable.  This, I realised, was validation enough. Secondly, writer friends who had been signed by publishers were bitter about how little scale was actually on offer from publishers unwilling to invest in books that weren’t sure-fire supermarket sellers.

Seriously. Here’s one of the rejections of Beirut from a top London publisher:

“There are lots of elements to it that I like – there’s an austere, almost Le Carre feel which I like and the author can clearly write. The dialogue and plotting stood out for me in particular. I’m afraid though that it is – for my purposes – a bit too low-key; the ‘commercial’ bit of my job title requires me to pick out titles which are going to appeal directly to supermarkets and the mass-market, and I feel that this would be too difficult a sell in that context.”
And yet if a publisher has a single remaining attraction for authors, it is that the author can ‘get on with writing and let someone worry about the other stuff’, like formatting, editing, printing and, critically, marketing the book. It's at the marketing stage many writers find themselves being told to blog and tweet by publishers - to effectively do the heavy lifting in an online environment. The lack of focus given the 'mid-list' by the sales and marketing teams has left many writers tied to a publisher and cast adrift in the wilderness.

But as more authors turn to self publishing, there is a vast and exponentially increasing legion of writers clamouring for people’s attention. All too often, this consists of little beyond ‘read my book read my book read me book’, which soon becomes very wearying for the victims. It’s got to the point where readers on platforms such as the Kindle Forums and GoodReads are hyper-sensitive to the faintest whiff of self-promotion by authors and slam them accordingly.

So what can a writer do?

Attend my workshop at the Emirates Airline Festival of Literature in Dubai this Friday, of course! There I’ll be sharing tips and tricks for promoting your book and getting people to read it without just screaming repetitive promotional messages all the time. There are still seats, priced at Dhs200, and you can sign up at the handy link below. A warning before you decide to listen to what I've got to say: I'm not Amanda Hocking - the Olives project is still very much in its early days...

How to Get Noticed and Sell Your Book with Alexander McNabb
Self Publishing and Promoting Your Book in a Digital Age
Friday 9 March 17:00-19:00Al Waha, InterContinental Hotel
Tickets are available by clicking on this here handy, rinky-dink link.

(Yes, this whole post was an evilly conceived plug for my #EAFOL workshop. Sorry 'bout that... :)

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